04Insights
Thinking on brand, video and growth in Nigeria.
Notes from the work: why good businesses get overlooked, founders on camera, and where a marketing budget should go.
5 min read
Why good Nigerian businesses get passed over.
The businesses that lose are rarely the worst at what they do. They are the worst at showing it. Here is what perception is made of, and how to fix it.
By Immaculate Desmond
4 min read
Your founder's face is your best-performing asset.
People trust people more than organisations. Founder-led content is the most credible thing a growing business can publish, and most founders are hiding from it.
By Emmanuel Njoku
6 min read
Video advertising grew 49.1% in Nigeria last year. Here's what to do with your budget.
Digital is now a third of all advertising spend in Nigeria, and video is the fastest-growing part of it. A practical guide for growth-stage businesses deciding where the money goes.
By Immaculate Desmond
When you’re ready